Wednesday 30 September 2009

Lesson 300909 - Last of planning


Tasks: 
1. Final video pitches

2. Proposal (treatment) completed in full, referencing ANGRILI. Must post this to your blog - remember to link pics and videos too.

3. ALL planning documents should be on your blog - see your checklist (storyboards, recce shots, decons, schedules, costumes, props etc)

Deadline: Friday 2nd October 2009 - I will start putting grades and marks into your assessment folder on the weekend, so do make sure this work is done.

We are now in the practical phase of this unit - please sign cameras out ASAP.

Wednesday 16 September 2009

Lesson 160909 - Film School

All present

Today we looked at how different film techniques can be achieved, including:
- Trombone shots
- Lip Synching
- Lip Synching with time lapse
- Time Lapse
- Cutting on XCUs
- Cutting on black
- Tilt moving shots
- Tilt static shots
- Disappears
- Floating heads
- Headcam fixed shots

Students then went out and attempted some of these techniques.

Next lesson we will upload the footage and look at some editing techniques.

Please do continue to update your blogs and continue with your planning and research tasks.

:)

Monday 14 September 2009

Lesson 14.09.09 - Research

Absent: TA, KH, RS - Please continue with tasks issued last week and update your blogs.  Hopefully see you on Wednesday

Today we:
1. Looked at how the planning process works
2. Deconstructed 2 Mark Romanek videos: Johnny Cash 'Hurt' and NIN 'Perfect Drug' (you can find these on youtube)
3. Applied ANGRILI to the videos and artists deconstructed, looking closely at how NIN are marketed and represented through their website. We applied Convergence, Global Village and Web 2.0 theories to this
4. Continued with planning and research, generating ideas and avenues to explore

On Wed 16th September we will have a practical session Period 1.

Sunday 13 September 2009

History of Pop Video - a brief background

It's worth you rewatching these videos to remind you of the origins of the pop video. Later postings will feature key reference to representation, intertextuality and anti-videos.

Here's the first part:

Friday 11 September 2009

First Week Back - lessons

Welcome back!

This week we: 
1) Ate Jaffa Cakes, Jellybabies and Mars bars in celebration of AS results (EC - Galaxy owing)
2) Reviewed targets for A2 final marks
3) Watched a range of music videos to reinspire: Radiohead's "Just" and Madonna's "Like a Prayer" amongst others
4) Learned about what animatics are and how they can be used (Gorillaz: Dare)
5) Went through the ANGRILI model
6) Reviewed your PP blogs to date

Tasks for Research and Planning were issued and are due in on Wednesday 23rd Sept. All students have the task list, but just in case you have lost it here it is below:

Advanced Production: Music Pop Promo Video 9th Sept 2009


Research and Planning

The A2 Practical Production coursework is worth 50% of your A2 mark. 


Over the next two weeks you need to:

  1. 1) Source a track, including getting written permission from bands / artists
  2. 2) Plan ideas for a music video that you can create which matches the artist / band, the track itself, and the potential audiences (which you need to identify)
  3. 3) Produce a folder of research and planning materials then and present your music video idea based on your research and planning. 


You will have a folder that consists of:

  1. 5-6 relevant deconstructions of related music videos – look at videos under the same genre, or look at similar artist and bands to identify the style and conventions you may wish to adopt.  I wouldn’t advise watching the original video, as it may influence you too much.  Deconstructions should be written up in essay form of about 500 words each.  Use screenshots and the ANGRILI model to help you.

Background research to the artist / band and track – this needs to include information about success, audiences and image.  You can present this as a powerpoint slideshow with suitable examples.

Background research into audience and sales.  Remember that audiences are defined by age, gender and lifestyle.  They can also be determined by income.  There might be two audiences – one for the band/ artist, and one for the film (remember that music videos are short films).  The audience is crucial in media.

Lyrics and a detailed annotation of what they could mean (remember your GCSE poetry analysis skills?  This is where to use them)

A detailed set of mood boards for potential ideas for the video – consider Goodwin (Illustrative, Amplificative or Disjunctive).

A complete and detailed storyboard/photoboard, including all timings, mise en scene, shot types, transitions etc

An animatic slideshow / film based on your storyboard


This should all be posted onto your  blog as you complete the work. 


Then finally you need:

A detailed written treatment (proposal) on the video that you are going to make (use the ANGRILI model).  Remember to include references to your audience, and where the video might be shown to also target that particular audience.



You will have some lesson time and independent study time over the next 2 weeks to get this done.



Deadline for submittal of planning and presentation pitch: Wed 23rd  September