Year 13 Media Studies – Summer Hols Home Learning
Aims:
- To be able to plan potential ideas for a music video track
- To explore graphic and visual features of music videos and CD/DVD covers
- To understand the target audience in the construction of the music video
Tasks:
- 1. Source your track. Contact local artists / bands and get written permission to use their track for your practical production work. The track MUST be original and unpublished (or published with a signed and verified agreement for you to be able to create a video for it). Try going to gigs, speaking to bands, contacting small record labels and explain that you would like to put together a video for free, and should they like it, they can use it. Note that ultimately, AS will have the final say in what you can or cannot do. Also, keep all records for your blog to show the examiner what amazing processes you have been through.
2. Research your potential artist / band / track / genre. Find out about typical audience in terms of age, sex, lifestyle and interests. Find out where the audience can access the band's / artist's music. Apply your Music Industry knowledge and deconstruct their Web 2.0 sites to see how they represent themselves, where they play and how they tend to distribute their music.
3. Plan out an initial idea for the chosen track:
a) Moodboard the track (you can use pictures / photo collages here to capture the feel of the track)
b) Storyboard what you think the opening 10 seconds of the video may look like
c) Annotate and deconstruct the lyrics for more ideas
4. Write a treatment (proposal) for the kind of video you think you might make. Include reference to the 4 technical areas as well as the feel of the track. Also relate your proposal to the representation of the band/track/artist you are trying to make, with an explanation of how your video might be viewed by the target audience.
5. Research and deconstruct 3 CD front covers of your choice. Try and focus on colours, layout, graphics, fonts, symbolism, representation and titles.
6. Take photos of locations, props and costumes you may use in your production - annotate them explaining how they can be used.
This is individual work and will count towards your planning mark for your A2 coursework (50% of A-level). Without this preparation, you will not be able to start your A2 course.
The work needs to be neatly presented and has to be completed to a high standard. Remember: Post ALL work to your blog to gain marks for your planning and research. This includes deconstructions as well as thoughts, ideas, influences, images, recent articles, background research etc
Deadline for the completion of this work:First lesson back in Sept 2009 with AS
