First Week Back - lessons

Welcome back!

This week we: 

1) Ate Jaffa Cakes, Jellybabies and Mars bars in celebration of AS results (EC - Galaxy owing)

2) Reviewed targets for A2 final marks

3) Watched a range of music videos to reinspire: Radiohead's "Just" and Madonna's "Like a Prayer" amongst others

4) Learned about what animatics are and how they can be used (Gorillaz: Dare)

5) Went through the ANGRILI model

6) Reviewed your PP blogs to date

Tasks for Research and Planning were issued and are due in on Wednesday 23rd Sept. All students have the task list, but just in case you have lost it here it is below:

Advanced Production: Music Pop Promo Video 9th Sept 2009

Research and Planning

The A2 Practical Production coursework is worth 50% of your A2 mark. 

Over the next two weeks you need to:

1. 1) Source a track, including getting written permission from bands / artists
2. 2) Plan ideas for a music video that you can create which matches the artist / band, the track itself, and the potential audiences (which you need to identify)
3. 3) Produce a folder of research and planning materials then and present your music video idea based on your research and planning. 

You will have a folder that consists of:

1.  5-6 relevant deconstructions of related music videos – look at videos under the same genre, or look at similar artist and bands to identify the style and conventions you may wish to adopt.  I wouldn’t advise watching the original video, as it may influence you too much.  Deconstructions should be written up in essay form of about 500 words each.  Use screenshots and the ANGRILI model to help you.

 Background research to the artist / band and track – this needs to include information about success, audiences and image.  You can present this as a powerpoint slideshow with suitable examples.

 Background research into audience and sales.  Remember that audiences are defined by age, gender and lifestyle.  They can also be determined by income.  There might be two audiences – one for the band/ artist, and one for the film (remember that music videos are short films).  The audience is crucial in media.

 Lyrics and a detailed annotation of what they could mean (remember your GCSE poetry analysis skills?  This is where to use them)

 A detailed set of mood boards for potential ideas for the video – consider Goodwin (Illustrative, Amplificative or Disjunctive).

 A complete and detailed storyboard/photoboard, including all timings, mise en scene, shot types, transitions etc

 An animatic slideshow / film based on your storyboard

This should all be posted onto your  blog as you complete the work. 

Then finally you need:

 A detailed written treatment (proposal) on the video that you are going to make (use the ANGRILI model).  Remember to include references to your audience, and where the video might be shown to also target that particular audience.

You will have some lesson time and independent study time over the next 2 weeks to get this done.

Deadline for submittal of planning and presentation pitch: Wed 23rd  September